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Vlog  |  ScalePassion Truisms

Listen to Robert U Craven discuss the five truisms that you need to scale your business.



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It is more important than ever for passionate entrepreneurs to focus and drive accountability across their organizations.  There is very little room for error and the coaches at ScalePassion, utilizing The ScalePassion Truisms, can help.
The ScalePassion Truisms has proven successful in building multiple companies in the natural products' industry and is based on best-practices from companies such as Procter & Gamble and IBM. 
The method is delivered to ScalePassion clients in a variety of forms and the outline below highlights key learnings and valuable tools related to each step in the method.
 
Know thy Market
  • Know your customer more intimately
  • Bake competitive intelligence gathering into your culture
  • Stay on top of key industry and macro trends that will affect your company’s future
Know thy Self
  • Take an honest corporate self-assessment
  • Ensure key stakeholder alignment
  • Ensure change readiness
Know thy Purpose
  • Create a simple, purpose-driven mission
  • Craft a compelling, vivid three-year vision
  • Envision the customer view - the value proposition
Execute thy Purpose
  • Determine the right objectives - The “What”
  • Simplify your strategy - The “How”
  • Measure the right things
  • Communicate ferociously
Establish the Rhythm
  • Running your company with one sheet of paper
  • Establishing ownership thinking
  • “Baking” culture

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About Scale Passion

ScalePassion is changing the world by leading and supporting an uprising of passionate, socially responsible entrepreneurs. We accomplish our mission by providing “tactical and practical” content, courses, connection and coaching. We recognize that 'change-the-world' entrepreneurs™ need "do-it-with-me" as well as "do-it-yourself" programs...

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What People Are Saying

"Robert...has proved to be one of the most innovative problem solvers and definitive leaders I've witnessed. Robert is a passionate and purpose-driven individual. He's taught me a lot and has influenced my thinking in many ways. "

Gib Fenning
Principal
Brandikon

"I truly believe that socially responsible businesses led by 'change-the-world' entrepreneurs are the hope of the world and I am dedicated to helping them achieve their wildest dreams!"

Robert U Craven
CEO & Founder, ScalePassion
robert@scalepassion.com
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